Remember Fruit Stripe gum? I bet you never called it Fruit Stripe gum though, I bet you called it Zebra Stripe gum. Yeah, and I bet it ran out of flavor in 2 minutes too. Which just made you buy more Zebra Stripe gum, because it was so delicious. Which in turn just increased their sales, which in turn led Apple to base their entire business model off Fruit Stripe gum: take an addictive substance - gum, technology, wallpaper - and make it all shitty after a short period of time so consumers have to buy the next generation you developed at the same time as the first generation but released two years later. Don’t get me wrong, everyone likes Zebra Stripe gum, but it is the crack cocaine of gum.